Kieler Woche
With Audi’s launch of the eco-friendly e-tron line of cars, Jacaranda were asked to infuse some of their experience in sustainability into the 2018 Kieler Woche activation and hospitality programme.
Threads of sustainability were sewn into the very fabric of the event, but a few highlights include:
- A strategic partnership with Seabin, the first one to land in Germany
- Annual beach clean-ups with celebrities and influencers
- Successful launch of the new e-tron concept
- Alignment of the Audi brand to sailing, the sea, and nature in general
- Shuttle services via an electric bus
- Up-cycling of furniture
- Deployment of robot buoys, reducing the fuel consumption of RIBs
- Regional catering and sourcing of local foods
Opportunity
To promote sustainability at Europe's biggest sailing festival
Strategic Objectives
To further demonstrate Audi's deep respect for the environment
Building Blocks
A deep knowledge of sustainability
A passion for sailing, and promoting sustainability
Connections, resource and know-how
Trust and respect from our client
Winning Moves
A strategic partnership with Seabin, the first one to land in Germany
Annual beach clean-ups with celebrities and influencers
Successful launch of the new e-tron concept
Alignment of the Audi brand to sailing, the sea, and nature in general
Shuttle services via an electric bus
Up-cycling of furniture
Deployment of robot buoys, reducing the fuel consumption of RIBs
Regional catering and sourcing of local foods